It might sound simple, but the truth of the matter is that whether you’re a shiny new ecommerce start-up or a legacy brand with decades of history behind you, getting a consumer to actually love you is a multi-step process that is getting harder and harder as the digital landscape evolves. With so much competition online, brands need to get the fundamental first step right straight out of the gates — they need to prove to the customer that their problems will be solved by shopping with this particular brand. Unfortunately, too many companies are failing with step one.
